Search Engine Optimisation (SEO)

The world of Search Engine Optimisation has not changed anywhere near as much as some people would like you to believe.

For the past six or seven years the two factors that determine how high your page comes up in search results are relevance and popularity.

The main way the relevance of your page is determined by the search engines is through their analysis of your content. If you talk about Golden Eagles on your page, the search engines know that you talk about Golden Eagles.

Popularity is determined by how many other websites link to your page, how popular those sites that link to you are and how relevant they are. For example, if the Wikipedia page about Golden Eagles links to your page, and the BBC’s page about Golden Eagles links to your page and an article about Golden Eagles in the Guardian newspaper links to your page, there is a good chance that your page will come up on the front page of the search engines for Golden Eagles.

A whole industry has been built around devious methods of obtaining links to pages so that they can trick the search engines into thinking they are popular. At Ethical SEO we don’t think this is a good approach. We believe that being transparent and authentic in our approach, whilst working with inspirational clients, enables us to achieve fantastic results.

We are great believers in knowledge sharing. If you have any questions about SEO please use the form on the right of this page and we will get back to your promptly.